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Sales Cover Letter
A
sales cover letter demonstrates interest in the position for which
you are applying. This page will provide a sample sales cover letter
and also tips.
Sample
Sales Cover Letter
Recently,
it has come to my attention that your organization is seeking to
expand its services to the Northeastern region. Due to my success of
improving sales and profitability and my intimate knowledge
of the Northeastern culture, I am reaching out to express my
interest in the Regional Director position.
Over
the last ten years, I have dedicated my career to executing
multi-layered strategies to attract new business, develop
high-performance teams, and facilitate growth. Key
accomplishments that should interest you include:
 Led
a team to outperform expectations by a 10% margin in a sluggish
economy.
Reignited a
stagnant territory by instilling a culture of
accountability and a "customer first" mind-set.
Penetrated
market 55% by laying out an aggressive market plan for both "brick
and mortar" and e-Commerce divisions.
I
am confident I can bring the same results to your organization.
Attached is my resume where you can find additional accomplishments,
including my success in solutions focused sales, market expansion
and territory development, and account management.
On
(put the date here) I will call you to set up a time for an
interview. In the meantime, feel free to call me at (xxx) xxx-xxxx
with any questions.
Sales
Cover Letter Tips
A
sales cover letter is more than a letter of interest. You have
to take an assertive step and inform the reader you will be
calling to set up an interview.
In
a job search, you can get lost in a pile of resumes. For that
reason, your cover letter should be full of accomplishments.
An
equally compelling sales resume should accompany your
cover letter. The cold truth is that a resume gets you in the
door. The sales cover letter is only a secondary document.
That's not to dismiss the importance of a sales cover letter.
I make that statement to express that the letter serves as a
part of a bigger package.
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